Start a First Look
Done-for-you brands for small businesses

Look as good as you
actually are

You're great at what you do. Your brand should say so, loudly. We build you a brand people remember, then the site, words, and email to carry it, and we keep the whole thing running. You just show up as the expert you already are.

Start a First Look See the work

Founder-backed. One studio, one point of contact, zero agency runaround.

A site we built — Fudge Fairy
Sound familiar?

You've been meaning to fix your brand for… how long now?

It's not laziness. You're busy running the actual business. But a dated brand, or a website that doesn't match how good you are, quietly costs you customers you never even see:

Someone finds you on their phone. Ready to buy.

Your site loads. The look feels… off.

They tap back, and the sale goes to whoever looks the part.

It's not that you're not good enough. Your brand and your site just never gave them a reason to believe it.

The Zest Way

Take a breath. You can hand the whole thing to us.

This is the part you've been dreading, and it's the part we do every day. Five steps, and we carry all of them. The best part comes before you've spent a dime.

  1. STEP 01

    Tell us about you

    A short form, five minutes, promise. Your business, your vibe, and whatever's been driving you nuts about the current setup.

  2. STEP 02

    We talk it through

    A relaxed discovery chat, video or in person. You offload, we listen, and we get the full picture of where you want this to go.

  3. STEP 03 · THE GOOD PART

    Your First Look

    After our chat, you'll get your First Look within about a week. It's a one-page visual preview of the direction we'd take, designed for you, not a template. Think of it as a taste of the look and feel, not the finished site. Love it? We build. Not feeling it? Walk away, no hard feelings.

    No deposit · No risk
  4. STEP 04

    We build it

    We bring the whole thing to life: brand, site, email, all of it, in your name and sounding like you. Two rounds of tweaks to get it just right.

  5. STEP 05

    Launch, then we keep it running

    We launch it, hand you the keys, and your first month of care is on us, so you're never left figuring it out alone. Keep it month-to-month for as long as it's useful, and cancel anytime.

Proof, not promises

We gave our own brand a glow-up.

Fudge Fairy Co. is ours. We founded it in 2024, then rebuilt its site from the ground up. Here's where it started, and where we took it. Same fudge, but now it looks like the real deal. That's the exact job we'll do for you.

Founded 2024 Built from zero Brand · Web · Packaging · Imagery
Start a First Look
Before Fudge Fairy's original website
After Fudge Fairy's redesigned website
Fudge Fairy logo
Logo
Fudge Fairy packaging
Packaging
Fudge Fairy product photography
Photography
Fudge Fairy brand color palette
Branding

Logo, packaging, imagery, and site: all built in-house.

See exactly how we did it

Everything we do. Pick one, or hand us the whole brand.

Branding & identity Websites Online stores Packaging Product imagery Email marketing Ongoing care

Every service stands on its own, or bundle it all into one done-for-you brand. Any door's open. Not sure which you need? That's what the First Look is for.

Pricing

Pick your starting point.

It starts with the brand, because no one remembers a boring one. Four ways to work together, from identity-only to the whole brand world. Every price is a "from," and we quote your exact mix at your First Look, all in, no surprises.

New to all this? Every build is custom-designed to look like you, and you can still run it yourself. We handle the tech, domain and email included. Payment plans available.

Zest Brand only
From$1,200
One-time · no monthly
Just the brand: no website in this one, and nothing to maintain.
Ready in about 1–2 weeks
This is you if…You're starting from scratch, or you've got a logo and brand that needs a fresh makeover to finally stand out. Either way, you want an identity that feels like you.
  • Logo + wordmark
  • Color + type system
  • Brand guide + voice
  • Logo + variations
  • Color palette
  • Type system
  • Brand guide
  • Brand voice + messaging
  • 2 revision rounds
  • A website (that's Fresh Squeeze)

Want a site to match? → Fresh Squeeze.

Start a First Look
Most popular
Fresh Squeeze
From$3,500
+ $49/mo care
First month included · cancel anytime, no contract
Ready in about 3–4 weeks
This is you if…You run a local service business, like a salon, a landscaping crew, or a private practice, and you want a custom site that shows you off and gets clients booking. Brand included.
  • Full brand identity, included
  • Custom Squarespace site
  • Full copywriting
  • Everything in Zest (full brand identity)
  • Custom-designed Squarespace site
  • Up to 5 pages (extra pages $150 each)
  • Full copywriting
  • Business email + domain setup, included
  • 2 revision rounds
  • A full online store (that's Full Squeeze)
Monthly Care optional, but recommended
  • Ask-anything support
  • ~30 min/mo of small edits
  • Platform + security updates
  • Backups + monitoring

Selling products? → Full Squeeze.

Start a First Look
Full Squeeze
From$5,000
+ $99/mo care
First month included · cancel anytime, no contract
Ready in about 4–6 weeks
This is you if…You make a product people buy, like candles, hot sauce, or small-batch fudge, and you're ready for a real online store that takes orders, ships them out, and runs itself.
  • Everything in Fresh Squeeze
  • Custom Shopify store
  • Up to 20 products set up
  • Everything in Fresh Squeeze (brand + site)
  • Custom-designed Shopify store
  • Up to ~20 products set up + handoff
  • Full copywriting
  • Business email + domain setup, included
  • 3 revision rounds
Monthly Care optional, but recommended
  • Store upkeep (product + price edits)
  • ~45 min/mo of edits
  • Priority response

Packaging, photography, the full world? → The Whole Grove.

Start a First Look
The Whole Grove By inquiry
This is you if…You're launching a whole product brand and want every piece handled: brand, store, packaging you can hold, photography, email marketing, all built bespoke. The full launch, not just a store.
Fully bespokeLet's talk
Timeline scoped to your launch
Start a First Look
What's included
  • Everything in Full Squeeze (brand + store)
  • Custom packaging design
  • Product photography
  • Email-marketing setup (Klaviyo)
  • Shopify or hand-coded build
  • Scoped bespoke to your launch
Monthly Care · $149/mo
  • ~60 min/mo of edits
  • Seasonal refresh check-in
  • First-in-line priority

First month included · cancel anytime, no contract.

Not sure which one's you? That's exactly what the First Look is for. Tell me a bit about you and I'll point you to the right fit. No pressure, no cost. Start a First Look →

À la carte

Want just one thing? Mix, match, or add on. Every price is a starting point. Just need a site and already have a brand you love? Start here.

Site onlyLove your brand already? We build the custom site to carry it. Ready in about 2–3 weeks.from $1,500
See all add-ons +
Logo onlyJust the mark, not the full brand systemfrom $400
Packaging & labelsOne product or pack, custom-designedfrom $750
Product imageryiI shoot your real product, then elevate it with a high-end image generation system, the same one behind Fudge Fairy's imagery.1 shoot + 10 polished visualsfrom $400
Email + domain setupDomain and professional email, set up for youfrom $250
Email marketing setupStarter flows and campaigns, ready to sendfrom $500
Extra edits$50/hr
Major cards Apple Pay & Google Pay Bank transfer Payment plans available
Secure, encrypted checkout. Deposit to book, then pay on a schedule that suits you.

Good to know

A few things you're probably wondering. Tap to open.

What does monthly Care cover?+
Your first month is on us. After that, Care covers weekly checks so your site's always live and loading, platform & security updates installed as they roll out, small edits & content swaps, backups, and priority support. You email, we handle it. It's not a fee for nothing. It's your site staying healthy so you never have to think about it.
Do I own my site and everything?+
Yes, completely. Once you're launched and paid up, it's all yours: the site, the domain, your accounts, and every brand file, in your name, in your accounts. If we ever go our separate ways, you keep everything and nothing gets switched off.
What if I don't love the first design?+
We'll get it right together. Before we build the whole thing, your free First Look shows you the direction, so there are no surprises. And every project includes revision rounds to fine-tune it until it feels unmistakably like you.
What if I need more than a tier includes?+
No problem. Need an extra page? That's +$150. Need a lot more? We step you up a tier. Either way it's always agreed up front, never a surprise.
How does payment work?+
Simple: 50% deposit to book, 50% at launch, and payment plans are available. We never drop the price, we adjust the scope. On any site build, your first month of care is included, and after that it's month-to-month, cancel anytime, no contract. (Brand-only projects have no monthly care, since there's nothing to maintain.)
Jacqueline, founder of Zest Studio
Founder-backed, for real

Hi, I'm Jacqueline.

I've been building brands for 20+ years. I just didn't always call it that. I started as a teenage drummer posting covers on YouTube (millions of views in), teaching myself video, photography, editing, and sound. I hand-coded my first site on MySpace, studied Comms & Marketing, ran a video production company for music videos and big creators, and shot thousands of product and portrait photos along the way.

In 2024 I founded Fudge Fairy Co. and built the whole brand from scratch. It's the exact process I'll run for you.

Here's why Zest exists: I've watched too many brilliant small-business owners get overlooked because their brand doesn't match how good they actually are. That's the part I'm obsessed with. A great website matters, but it only works when there's a solid brand underneath it, so we start there and build the site to carry it. You're great at what you do, you just don't have the time or the toolkit to look it. Closing that gap is the whole job. One studio, one person who actually cares, lifting the heavy stuff off your plate.

— Jacqueline
Founder, Zest Studio

Let's build yours
The First Look's on us

Ready to look as good as you actually are?

Tell us what you need, or that you're not sure yet. After a quick chat you'll get a one-page First Look at where we'd take it, with no deposit until you love it.

  • A free First Look, no strings
  • No deposit until you say yes
  • One studio, one point of contact

Start your First Look

The more we know, the sharper your First Look. Most of this is optional.

What do you need?
What type of business are you?
Where are you starting?
Budget range
Timeline

No spam, no pressure. Your info stays with us.

Got it, talk soon!

Thanks for reaching out. We'll be in touch within a day to set up your First Look.